Facts About Finding Keywords – How To Check Keyword Competition With Or Without A Tool
Every last person that owns some kind of digital property wants nothing less than to appear at the top of all major search engines. Though it’s true that search engine algorithms consider many factors when deciding who to place first, keyword research experts agree on one major aspect. Small websites never rank well using highly competitive keywords. To combat this, they find keywords with fewer competitors. They know how to check keyword competition.
Keyword competition can be checked manually, though it does take much longer than turning to a tool for help. I think it’s important for you the reader to know what it takes to find keyword competition without a tool. You’ll be able to see why it takes so much effort without access to a keyword tool.
Keyword Popularity Research – How To Check Keyword Popularity
As we learn how to check keyword competition without using a tool, we’ll want to start by finding some basic terms. We can check the keyword popularity by turning to Google search. Keywords with the most competition tend to be smaller root terms. I’ll pick a short two word term to illustrate my point. Let’s say we use the term “Website Builder”.
Now we’re going to want to go to Google search and be sure to sign out. Otherwise results will appear based on your preferences. We want unbiased search terms. Put in the just the first word, “website”. Check the screenshot below and see what Google gave me in the dropdown menu.
Google always drops down the most popular searches first. That means builder follows the word website in Google search more often than other terms like design or templates. Feel free to add words or use longer terms, the first result will always be the most popular. The ease of use makes this a preferred method for keyword popularity research. Now that you know how to check keyword popularity, let’s learn how to check keyword competition without a tool.
Keyword Competition Research Without A Tool
Let’s return to the random search term “website builder” to perform this task. This time I’m going to go back to Google search, enter in the term, then hit enter to get the results. Here’s a look at what shows up.
At the bottom of the image it says about 18 million, four hundred thousand results. This result tells anything remotely close to the subject and does not reflect accurate readings of the keyword. To get the correct numbers, one must scroll through every page of search results until you come to the end. I’ll do it now. Ok, I didn’t scroll through each page, but skipped ahead as much as possible to get to the end.
It did take about a minute to do. I had Google’s unusual traffic test pop up (to make sure I’m not a robot), and I had to repeat the search because I wanted the omitted results. You’ll see that notification once you reach the end for the first time. This example shows without a doubt that anyone can learn how to check keyword competition without using any tool besides the Google search engine.
Drawbacks Of Keyword Competition Research Without A Tool
Just because something can be done a certain way doesn’t mean it’s the best way to do it. The main problem with manually checking a keyword’s competition comes down to time. Google doesn’t provide any more than three or four results when you use their drop box, and it takes way too much time to search through all of Google’s pages just for one keyword.
Keyword research tools make finding competition a breeze and they offer many other benefits as well. A good tool gives accurate keyword popularity results. It’ll tell you how many times people search for not just one keyword, but will give you a page full of similar suggestions. A very useful tool will provide the competition results for every suggestion it puts out. I’ve shown you how to check keyword competition manually, but my time is better spent writing than searching for keywords.
What Is The Best Keyword Competition Tool?
Free Keyword Competition Research Tool
I’ve noticed that most free keyword research tools are purposefully lacking in at least one area of needed information. They can still be more useful than just using Google, but these tools don’t give me the means to complete my research. They kind of tease me with good results, but want me to pay for the information I’m really looking for.
I don’t know about you, but I’m a natural skeptic. I don’t like having to pay for a product or provide credit card information when I don’t know how it works. It’s like some big secret that I have to pay for to discover. Then I can find out if it’s any good or not. I’m much more open to a service that shows me how their product works, or better yet allows me to try the product for free.
Jaaxy immediately drew my interest as a free keyword competition tool because the owners let me try it. They also didn’t charge me with the offer of a full refund if I didn’t like it. They simply gave me (as they do everybody) 30 free searches. The free Jaaxy plan also makes it possible to get more free searches which I thought was ingenious. Of course the full power of Jaaxy comes through a paid version which still goes for less than most tools. With Jaaxy however, the free version offers all the power I need. Unlike so many other free tools.
Using Jaaxy For Keyword Competition Research
The owners of Jaaxy let you try their product 30 times for free, a rare offer that most services don’t provide. Are they trying to hide something? I don’t know, but Jaaxy rolls along just fine showing everything it has to offer for free. Because I also don’t want to just tell you about Jaaxy, I’ll show you by going through three examples of how Jaaxy works to find keyword competition.
3 Examples Of Jaaxy Power – Finding Keyword Competition, Popularity, & More
I promised to show you so I’ll get started. Three completely unrelated keywords will give a base for my examples. I’ll pick one randomly, plug it into Jaaxy, and show you the results. Then I’ll explain what they mean. Let’s begin with the keyword “fishing techniques”. Here’s a look at Jaaxy results.
Let’s run through the important statistics. You see the keyword “fishing techniques” at the top of the list. Below it follow a page of suggestions. The ones marked with a green L have been saved into my keyword list manager. The next two columns give an average of monthly searches and the average traffic to the top three positions in Google search.
Next comes QSR (which means Quoted Search Results) and that number tells us the competition in pages. It gives us the same number we would get were we to do it using the manual method. Jaaxy recommends always keeping the competition under 300, though I say the lower the better. Notice that Jaaxy gives the green circle when these conditions are met, a yellow circle when it’s close, and a red one when competition goes too high.
Let’s move on to the second keyword. How about “Ironing Boards”. I don’t know, maybe you know all about them and would like to sell some as an affiliate through your website. It works for an example and here’s what Jaaxy spits out.
I missed the main keyword in the screenshot but you see all the results that follow. I was concentrating on catching the loading bar for the QSR of ironing board pads. It takes a few seconds to load on the free version. Paid Jaaxy shows them automatically and also provides available domain name information.
Onward to the third example and I’ll make sure to capture the main keyword at the top this time. I’d let you pick the word if I could. Perhaps you leave a comment and I can add more examples with your keyword. For now I’m going to pick “dinner flatware”. I haven’t even plugged it in yet, so I’m as in the dark as you are. One second with the screenshot.
This time I clicked every QSR result and I got the main keyword in the screenshot. You can see more yellow and a red circle right away. The competition shows up a little higher in my last choice of keywords. Flatware must be a popular sales category for websites. Again you can see all the corresponding data which makes it so much easier and faster than the manual method.
Final Ruminations On How To Check Keyword Competition
There’s nothing wrong with doing keyword competition research manually. It just takes much longer to do and it’s harder to come up with keyword ideas on your own. It’s surely good to know how to check keyword competition without having to use a tool, though I bet you can tell I prefer one. Hopefully I did a decent job of showing you the Jaaxy platform and I do encourage anyone involved in keyword research to fully investigate it.
I usually sign off about now but instead I’ll leave you with a couple images. Check out the free versions of two very popular keyword tools and tell me whether or not they compare to Jaaxy.
Looks like you’re going to have to pay to get keyword competition and popularity information. No free trial.
Ubersuggest offers a great free tool for getting keyword ideas. This page runs down and through the entire alphabet, but it doesn’t give you the competition. Don’t take my word for it. Don’t accept my images as truth. Jaaxy is free to try so get on over and experience it for yourself.
Thanks for reading. Sincerely, Geoff@ThePocketFeeder.com.